About
The Media Climate Accord (MCA) grew out of the Media Tech Sustainability Series (MTSS), a year-round initiative created by Barbara Lange of Kibo121 and Lisa Collins of Dovetail Creative.
Drawing on decades of experience with leading industry organisations—including SMPTE and IABM—Barbara and Lisa recognised the need for a sustained industry-wide effort that could build awareness, share practical knowledge, and spotlight organisations making credible progress.
Today, the MCA provides year-round education, shares best practices, encourages constructive dialogue, and creates opportunities for collaboration across the media and entertainment industry.
What We Do
The media sector is actively advancing towards sustainability, although it faces challenges and nuances within the industry. There is a mounting awareness of the imperative for sustainability within the media technology sector, with numerous prominent broadcasters and media organizations launching initiatives aimed at reducing their carbon footprint, enhancing energy efficiency in their operations, and adopting environmentally responsible technological practices. In addition, the media sector is increasingly prioritizing sustainability throughout its entire supply chain, encompassing the eco-conscious manufacturing of broadcast equipment and the responsible disposal and recycling of outdated hardware. While the media sector has embarked on its sustainability journey, it is important to acknowledge that there is a significant path ahead for further progress. The Media Climate Accord is the only independent, platform focused on the media sector offering complimentary services and resources to ensure that organizations are able to operate sustainable businesses and are prepared for the inevitable regulations that will require carbon emissions measurements. It is the ethos of MCA that makes us stand out from the crowd. We believe that if we are to recognise and reward change across all aspects of purpose driven sustainability and social impact, then we have to be walking that talk ourselves. We are committed to ensuring that as an organization we adopt one of the frameworks in place for sustainability. We aim to push the sustainability boundaries further , everything we do is sustainable; but most importantly our programme has a purpose. MCA is a joint non-commercial venture of two industry leaders who are combining their efforts to reshape the media tech sector to be more sustainable in all their efforts. All content will be given away for free and no company or individual will be given special treatment. We’re not tied to any large publishing or event company, which means that our decisions and actions are not influenced by any vested interests or operational restrictions; we are free to develop the MCA in line with our ethos.
